I still remember the day my brother-in-law Tom called me in a panic. His small construction company had just landed their biggest contract yet—a commercial renovation downtown—and he was staring at his equipment list with pure dread. “I can’t afford to buy all this,” he told me, voice cracking slightly. “But I have no idea how to put together a rental package that won’t bankrupt me.” That conversation sparked a journey into the often-overlooked art…